Blink OnDemand Crisis PR™ Launches First-Ever Crisis PR
Planning and Response Software System
CHICAGO [January 17, 2018] – Blink OnDemand Crisis PR™ today debuted the world’s first-ever crisis PR planning and response software system. Company President Laurel Kennedy described the software system as “ushering in a New Age for crisis public relations. One where any size company can access all the necessary crisis PR expertise and tools, on their own terms, at their own pace, with their own people, for a fraction of traditional agency pricing. We expect Blink OnDemand to do for crisis PR what programmatic did for advertising—disrupt an outdated model.”
The cloud-based system coaches users through a methodical, step-by-step process ranging from team role definition to risk assessment, from spokesperson training to stakeholder identification, from media response to reputation recovery. Available 24/7 from any Internet-enabled device, Blink OnDemand Crisis PR software includes an array of practical tips and pointers, detailed instructions, helpful templates and starter copy so even novices can follow the model and develop a comprehensive crisis PR plan that’s ready to activate.
“Companies spend a small fortune building their brands, and then fail to protect them from a crisis. The Blink OnDemand Crisis PR system acts like ‘brand insurance’, enabling the company to stage a thoughtful, multi-layered response to a media crisis, minimizing its duration and impact on the business and the brand,” said Kennedy.
You have to feel a little sorry for Chipotle Mexican Grill Inc.
Even as Boston College officials raised the number of students to more than 140 that have been felled by norovirus after eating at a Chipotle in Boston, Steve Ells, the fast-casual chain’s chair, founder and co-CEO was on the Today show issuing his first televised apology as the company continues to grapple with ongoing reports of foodborne illness.
Subway’s handling of news about its spokesperson points out important steps any restaurant should take.
Most restaurant operators know that each day brings with it the possibility that a crisis will occur. It’s not a question of if, but when.
News this week that the home of longtime Subway brand ambassador Jared Fogle was the target of a police investigation is a perfect example of the type of crisis that can occur, says Laurel Kennedy, principal of the crisis management firm Blink, which specializes in food channels.
One court reigns supreme when it comes to judging corporate and brand reputation—the Court of Public Opinion. In this court, rulings are swift, often harsh, and carry long-tail financial consequences. That’s especially true in the food sector. According to the Grocery Manufacturers Association (GMA), almost one quarter of food manufacturers facing a product recall over the last five years lost US$30 million on average, and more than half estimated the cost at anywhere from $10 million to as much as $100 million from a single incident.
It’s impossible to prepare for and manage a crisis concurrently.
Ice cream and listeria. Baby food and glass. Sprouts and E. coli. These days food and beverage processors are ground zero for brand reputation and media relations. When things go wrong, people want to hear first-hand from the folks responsible for both the problem and the solution.