Helpful Info

Tips + Tactics

A crisis can occur at any time. Use these 3 tips to bolster your company’s social media apology during a crisis.

http://www.prnewsonline.com/three-tips-to-bolster-crisis-apologies-on-social/

 

News headlines can provide the most valuable PR lessons. Here’s a look at some of the most teachable moments in 2017.

http://www.prnewsonline.com/six-pr-lessons-pulled-from-2017-headlines/

 

Burger King made a PR push by surprising competitor chain, McDonald’s, with a holiday gift this year. Watch this video to learn more.

https://www.youtube.com/watch?v=7JWESs8x1KQ

 

Check out these 8 PR New Year’s Resolutions.

http://www.prnewsonline.com/8-pr-resolutions-2018

 

Timing is the key to handling a PR crisis, but what if your communications lead is off the grid?

https://www.prdaily.com/Main/Articles/Whats_the_crisis_response_if_youre_off_the_grid_23675.aspx

 

Timeline of a crisis: How Equifax botched its breach.

https://www.prweek.com/article/1450723/timeline-crisis-equifax-botched-its-breach